RESOURCES : 
 FEEDBACK 


 REVIEWERS... 

... are often not design professionals and will not have the language or the framework for providing feedback in an articulate and useful manner. They will use useless terms such as "good", "bad" and "like". Prompt reviewers to provide feedback in these categories:
  • Does the design function the way they would like it too?
  • How does the design make them feel?
  • What is memorable, for them, about the design?
... will try to describe a problem by providing a solution : "why don't you make that blue?". What you should gather from that comment is that they think the color is not working. You need to probe them until you can find out why they think the color is not working, then choose a color yourself that solves that problem.